Dynamic Digital Signage
In a general sense, digital signage refers to electronically controlled signs that can be updated without the cost and expense of changing the physical sign itself. Alternatively known as narrowcasting, changes can be made quickly and cost effectively via internet connectivity, and targeted messages can be distributed to individual signs, hundreds or thousands of displays at once. Networks of digital signs have been deployed across numerous retail chains, banks, travel hubs and corporate headquarters to deliver informative and entertaining content to captive audiences and passers by. Digital signage systems allow network operators to deliver static and full-motion video content to networks of screens remotely, without ever changing DVD’s or other physical media. Because content can be targeted to every screen in the network individually, digital signage networks give marketers the ability to precisely control the content being displayed to consumers when the information will be best received.
Some of the many benefits of digital signage include:
- Schedule and manage content and equipment remotely
- Target content to precise display locations within the venue
- Provide targeted advertising / informational content
- Create time-based advertising and special promotions
- Run real-time marketing experiments
- Provide helpful and informative content to facility patrons
- Provide important community service information
- Provide important educational information
- Provide product training to staff
- Improve the quality of patron visits
- Large format displays attract patrons attention
- Provide proof of playback reports to advertisers
Advertising and marketing leaders agree that there is an immediate need for precise marketing and communications practices and 
performance measures that meet the new realities of today's borderless and diverse consumer market. The increased fragmentation of the communication marketplace as a whole and the declining power of TV necessitate a major shift in how and where marketers communicate with consumers. The shift between "mass" marketing to "measurable" marketing is part and parcel of the shift from network TV to digital signage and interactive kiosk applications.
Benefits of Digital Signage
Attention grabbing medium: A digital sign brings innovation and movement to previously static media locations, and has the power to attract the viewer’s attention, making it a particularly effective platform for information delivery.
Real-time advertising and information: Digital signage allows programming content to be updated on the fly from one remote authoring station and broadcast immediately to audiences regardless of location.
Relevant audiences: With digital signage, advertising, informational and educational content can be directed toward exactly the right viewer demographic at precisely the right time.
Cost savings: Every time digital signage users change their message or campaign, they save on printing costs and processing time.
Profit center opportunities: Digital Signage creates profit centers through the sale of advertising / programming sponsorships time on the digital network. Clearly the overall growth in the use of dynamic digital signage is the result of new technologies and the increased fragmentation of the mass media market. With the availability of satellite and cable networks as well as digital video recorders, television viewers are no longer a captive audience to advertisers. According to a new report series from Forrester Research, Inc., consumers who own digital video recorders (DVR's) like TiVo, spend nearly sixty percent (60%) of their time watching recorded or delayed programs, in which they skip ninety-two percent (92%) of ads. These habits are important because today's DVR users (5% of households) will grow to forty-one percent (41%) within five (5) years, according to Forrester. Advertisers are quick to understand the benefits of truly targeted messaging with vastly increased compliance. Progressive companies and organizations alike are realizing the extraordinary economic and brand marketing advantages provided by dynamic digital signage.
Voice over Internet Protocol (VoIP)
Voice over Internet Protocol (VoIP), is a technology that allows users to make voice calls using a broadband Internet connection instead of a regular (or analog) phone line.
VoIP services convert the caller’s voice into a digital signal that travels over the Internet.
VoIP has become popular largely because of the cost advantages to consumers over traditional telephone networks.